Saturday, 1 April 2017

The Impact Of Media On Our Attitudes.



Paper: No:15 Mass Media and Communication


Topic : The Impact Of Media On Our Attitudes
Year : 2015’2017


The Impact Of Media On Our Attitudes.
Preface:
    The mass media, since being invented, have experienced many improvements, undergone numerous in variety from television, radio, newspaper to the internet. People watch televisions every day, read newspapers every hour, therefore, it goes without saying that mass media has the capability to affect their mind. The mass media, including TV, radio, newspaper play a very important role in our modern life. They have changed our life very much. It is not disgusting to say that they have a great influence in shaping people’s ideas, both for the better and the worse. The mass media affects people’s fashion. Simply take a glance at the way you dress right now, it was probably something you have picked up over the internet or magazines. What we are wearing may look similar to what famous actors or singers have worn recently. And all of the things we often to is to imitate the models appear every day in fashion shows.
What is media?
      Media is a tool used to convey mass communication to a larger audience or market. Up until the 20th century the main source of information were TV, Radio, Magazine, Newspaper and lately the internet. These mass media plays a big role in our life.     



 How it affects us:
       There are still so many people that will insist that the images on TV and works and picture in Newspaper are not responsible for the problems of the society. The media is a good source of information and entertainment. In this first section I will talk about how the media affect our awareness, knowledge, attitude and behaviour. You will see the people turn to media learn about Moral Values and interpersonal relationship from the media.
       A medium give us an opinion of various cultures, religious and believes. These help us to identify ourselves and others. It shows that how people live, what they believe in and describe the society. Most television viewer considers Arabs as terrorist because of the way they are portrait in the news. Heavy usage of this image may result in the cultivation of opinion. News that we get from certain media contradict the real society. You have to actually understand their religion and believe in order to make a statement about the person or the society.
How the media affect our attitude and behaviour:
         The media have a great effect on the society and in our life experience. We sometimes try to apply these concepts to our everyday life. Teenagers like to watch TV shows about Love, Fashion, Relationship, violence, many other things. On the other hand older people watch things about Food, Health, Exercises and news from the world. This affect everyone behaviours at that particular time. Media can be a great source of wisdom and knowledge but we should realize its impact on our society, our family, our attitudes, our kids and our self. The media have a great effect on our society and in our attitudes, our kids and our self. The media have a great effect on the society and in our life experience. We sometimes try to apply these concepts to our daily life. Mass media as we know can give an effect to our education, environment or may be family life. Sometimes media can give a positive effect and sometimes it will give a negative effect to our life.
  
Impact of mass media:  
 

        In the last 50 years the media influence has developed exponentially with the advance of technology, first there was telegraph, then the radio, the newspaper, magazine, television and now the internet. We live in society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, attitudes, healthcare, education, personal relationships, travelling and anything else that we have to perform. Media is the means of support to the people in the world which shapes their attitude, opinion, and makes them to think before they start doing a particular work. The most beautiful is it helps the people to know about different religious, places, important things to do about the past and the future. Media is well and good enough as long as its valuable and influential information on society. The usage of media would depend upon each individual to carry out the maximum of what is good and moral to be performed out in the society.
 Impact on children:
               Initially, I want to speak about how media can give a big role to the children’s life. Many children watch between two and four hours of television per day. The presence of role models, how men and women, boys and girls are presented in the media, powerfully affects boys and girls their role in the world. In this case, media such as television has a bad effect to the children. Some people complain that children nowadays tend to be lazier and more violent. This is simply the result of bad programmes shown on T.V all time, incontrollable websites and even the carelessness of parents. To be free from their children, some people allow the children to surf the webs, without noticing that are plenty of disasters on Internet which the children have experienced to deal with. We cannot blame the children about what they do because actually they don’t know anything about it. In this regard the parents have a big responsibility to guide their children, and let them know about what program that they watch. The parents must have a big role to guide their children; their attitudes towards the media.
Impact on youth:
    How do the media influence young people in today’s society? Our society still seems confused about what to about young people. it seems to be gripped with a fear of youth. We blame them for much of society’s harms like crime, damage, drugs, drinks, sex, and teenage pregnancy the list goes on. But if these theories are true, where do these rebellious attitudes come from? The obvious answer would be from the upbringing of children, but in my opinion the media also plays a Important role in the attitudes, behaviour and physical aspects of youth today, in particularly that of young women. Media strongly affects youth culture. The media executives are quick to defend their role in youth violence and harassment while selling millions of dollars in advertisements focused on youth. TV producers, network executives, motion picture companies and others in media deny any impact of their programs on the attitudes and actions of youth. People, especially teenagers, always have an idol and they tend to follow what their idols do and say no matter these things are good or bad.
Impact on young people:

          Young people are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of a beautiful men and women and tells them the characteristics of a successful person. If there is a sport that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to practice the sport and be cool with all your friends. The result is that you will have fun with your friends and be healthier because of the exercise you are doing.
  Media is one of the successful instruments to enrich our children, youth and parents to become successful one. It shapes our attitudes towards our better life. However a negative influence in teenagers is the use of cigars by celebrity movie stars, the constant exposure of sex images, the excessive images of violence and exposure to thousands of junk food ads.


        Also more women are obsessive with losing weight even when they are not overweight; there are many women that they want to look the super models and thin celebrities, so they engage in eating disorder food which leads to severe health issues and even death.
Conclusion:
         In short it’s my believe that we have absolutely no control over the media. Firstly, the mass media is expanding our understanding about environment. There are a number of environmental programs on television every week provides numerous viewers with explanation of what environment is and how important it is. Earth talk today program is an example which enables us to expand our knowledge about hot environmental issues by interviewing experts. Hardly have we watched these informative news and we comprehend the reasons why we need to protect the air, water and land on the earth.
Refrences:
Sunilpinto.wordpress.com/2012/08/...
Role of the Media in the construction of public belief
Does Social Media Impact on body image? BBC NEWS Article.

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Analysis of Themes, Symbols and Motifs in Waiting for the Barbarian:


Analysis of Themes, Symbols and Motifs in 
Waiting for the Barbarian:
  • Paper No: 14 African Literature

  • Topic: Analysis Of Themes Symbols and Motifs in Waiting for the Barbarian.

Analysis of themes symbols and Motifs in Waiting For The Barbarian


Preface
          Waiting for the Barbarians is a novel by South African writer J.M. Coetzee.  Story of the book is narrated in the First person by unnamed magistrate of small colonial town that exist as the territorial frontier of the empire. The Magistrate’s rather peaceful existence comes to an end with the Empire’s declaration of a State of emergency and with the Deployment of the 3rdBureau Special force of the empire due to rumours that the area’s residential people who called according to them ‘’ barbarians’’ by the colonists might be preparing to attack the town so Sinister Colonel Joll who was like leader and so Third Bureau captures some Barbarians, then they brings them back to town and they torture them, kills some of them and then leaves for the capital in order to prepare a large campaign.

   Themes:

                The theme of a story is what the author is trying to convey, in other words, the central idea of the story. Short stories often have just one theme, whereas novels usually have multiple themes.
             
  • Themes in waiting for the Barbarians.
Dream: ‘ From horizon to horizon the earth is white with snow. It falls from sky in which the source of light is diffuse and everywhere present, as though the sun has dissolved into mist become an aura. In the dream I pass the barracks gate, pass the bare flagpole. The square extends before me. Blending at its edges into the luminous sky. Walls trees, houses have dwindled lost their solidity, retired over the rim of the world.’’ -The Magistrate’s dream


  • An exploration of an  idea of barbarism:



When we see or read poem by Cavafy we come to know about the poem that the poem is explores the necessity of the “other” to the function and exercise of imperial power. In it a town awaits the arrival of the barbarians, and in its final lines the people are not unsettled by the barbarians’ arrival, but another menace:

Because night is here but the barbarians have not come.
And some people arrived from the borders,
and said that there are no longer any barbarians.
And now what shall become of us without any barbarians?
Those people were some kind of solution.

            Coetzee uses his great skill to underline the irony in these final lines. The barbarians those menaces the towns are never seen, the “absurd prisoners” brought back by the Third Bureau are abject and ridiculous. We are never brought face to face with the enemy, who is able to evade the Empire’s reach. The people’s need for the barbarian is palpable. It culminates in the frenzied scene in which the people step forward from the crowd to partake in the punishment and humiliation of the barbarian men. The actual prisoners never do correspond to the imagined menace, though this menace is real enough by the novel’s end. Together the Empire and the people have created a barbarian that is a real enough threat to the town’s survival, but this enemy evades even Coetzee’s reach and can never be pinned down.


             Theme of Colonialism: we can see theme of colonialism in this novel that how the people of empire torture to the people who were the actually owner of the land who were barbarians according to the Third bureau. And so it becomes most important theme in this novel.
      


  • Power:

  We can see the themes like Power in this novel because when we read the novel we get sympathy with the people who were barbarians according to other people who ruled over them the people were tortured and killed by the empire’s people the third bureau were wants to ruled over the people and they wants to control
           The Magistrate has power over the soldiers and civilians, and the Colonel has power over the Magistrate, as with any hierarchy. In this story, power is authority, maybe granted by a higher authority figure, but also a subconscious power, like the girl has over the Magistrate.


  • Torture

        torture was used on the “barbarians and also on the Magistrate. But the Empire did not even know who was who where the frontier was concerned. Colonel Joll interrogated the old man and his grandson in the beginning of the book using torture. Then he captured barbarians who were really just fishermen and nomads. He claims to have gained useful information on the dangerous barbarians using these techniques, and that the people he captured admitted to being barbarians and gave up info on their people. The last group of prisoners in the book, it was not even clear if these people were barbarian. Or not?

Motifs in the Novel:


What is Motifs ?

             The literary device ‘motif’ is any element, subject, idea or concept that is constantly present through the entire body of literature. Using a motif refers to the repetition of a specific theme dominating the literary work. Motifs are very noticeable and play a significant role in defining the nature of the story, the course of events and the very fabric of the literary piece.
                   This novel is rich in symbol and meaning. Among them the movement of the seasons, the time of nature, set in pointed opposition to the time of human history. The novel begins in late summer, at a time of harvest and bounty and ends at the verge of winter, and the end of civilization as known by the town’s inhabitants. Even in the very beginning the oblivion that threatens is introduced in a dream motif, which anticipates the novels final pages as well as the barbarian girl. in striking contrast to the Magistrates unsparing and wry narrative, the dreams are the novel’s most stunning prose, recreating with authenticity the language and sublime images of a sleeping but lucid mind, and evoking both primal terror and pleasure
             We can see that in a recurring dream the Magistrate enters the town square in winter, where a kneeling girl, her face obscured, is working on a snow castle. Sitting with other children, they melt away upon the Magistrates approach. Unable to see her or even imagine her face, she is a living contrast to the stark white austerity of the empty square.

              It is also in an empty square that the Magistrate first encounters the kneeling barbarian girl, the north wind bringing with it the first hint of winter. The dream motif weaves its way through the Magistrates narrative. In it the snow blankets the familiar world like a shroud, containing just the smallest hint of a latent fertility. Struggling to glimpse the face beneath the hood he encounters instead the face of an embryo or tiny whale, as white as the snow itself.

       We can see when we read the novels that As the dream progresses he is disturbed to find the fort or square the girl is building is empty of life, only the girl, who he glimpses in a moment of clarity, relieves the dream of its desolation. In his brief glimpse of her face her eyes shine and she smiles. The dream sharpens in the next sequence and he sees her clearly, a gold thread woven through her hair, wearing a blue robe, the snow castle transformed into a clay oven. The girl is baking live-giving bread, but the dream ends before the Magistrate can accept or taste it, and his is never able to renter the dream at this point. Instead, the final winter dream is a mere collision with the girl, which echoes his collision with a woman in the night; his clarity has already begun to fade. In the novel’s final paragraph the dream and its insights have been wholly effaced by the reality of winter, it is not a dream but real children, building a snowman as they await their destiny, who have replaced the girl and the enigma she represents.
  • Symbols

            Symbol is an object that represents, stands for or suggests an idea, visual image, belief or material entity. Symbols take the form of words, sounds, gesture or visual images and are used to convey idea and beliefs.
     
The empire: 
The empires represent power that doesn't require that
Those who serve it love others but merely perform duties.



Barbarians Tribes:
According to rumours barbarian tribes have been arming and the empire would have to employ measures to prevent war.


Square:
the square can be seen from the Magistrate’s window. And he can see prisoners arriving from there

Third Bureau: 
The third Bureau is described as an unsleeping guardian of the Empire being an investigative agency.

So there are many things by which we can say that this novel is full of themes, and symbols.




REFERENCES:

Socio-scientific Issues in One Night@C.C.

        

Socio-scientific Issues in One Night@C.C.

Name : Hariyani Kishan.R

Paper : 13 New Literature

Topic : Socio –Scientific Issues In One Night @C.C.

Year : 2015/2017

Submitted To: SMT .S.B. Gardi Department Of English

M.K. Bhavnagar University.

Email Id: kishanhariyani1992@gmail.com




Preface :


     One night @ the call center’, Chetan Bhagat is a modern social fiction writer. He writes           for common people and dark topics, modern life, education, information technology etc.         His language is very lucid and easy to understand In this novel, Chetan Bhagat reveals harsh truths about call centres, a dark part which can’t be seen by any one else. Even we can relate our life to any character in the novel. The entire novel is divided into two parts. All characters live mechanized lives. The novelist describes family issue, problems of work place etc.

in a genuine and interesting way. The second part of the novel deals with reformation of all characters. Science Fiction is a genre of fiction dealing with imaginary but more or less reasonable content such as future settings, futuristic science and technology, space travel, aliens and paranormal abilities. Exploring the consequences of scientific innovations is one purpose of science fiction, making it “literature of ideas Science Fiction is a largely based on writing rationally about alternative possible worlds or futures.


  • Social Issues:



       He also tries to console herby sending her some money. Esha feels terribly betrayed and tries to suppress the mental pain by inflicting herself with physical pain by purposely cutting her skin.

    Vroom is shocked to learn that Bakshi has cheated him and Shyam by submitting their work as his own. To add to his miseries, he over hear Esha telling the other girls that she had slept with a designer toget a modelling contract.

    In this world of Cosmo Culture ,everybody is involved in an extra marital relationship Radhika, who loved her husband very much, is shocked to learn about his dark side.

When Vroom calls up her husband portraying as a radio jockey and asks him to dedicate roses and a song to someone special, he chooses his girlfriend Payal over his wife. Radhika who listens to this gets terribly upset as herhusband has betrayed her.

Radhika is a very faithful and innocent wife. She never ever complains to her husband regarding the misbehaviour of her mother-in-law. She is very responsible too.

So she does house-hold activity during the day time and works at a call-centre at night. Mr. Bakshi exploits likeany thing, he puts aside ethics and all moral values just to grow up.

He forgets his inner self too Western Computers Troubleshooting Website, Project Details and user.

  • Psychological Issues

Nowadays in the new generation, hungry generation, dialects, genres, gathering places, slang music, social class can be an important factor.

Today in India youngster may keep unsocial hours, neglect his family obligations, drink excessive cocktails and date each other with a casualness that horrifies parents.

Everybody wants high salary, fashionable life style. They are our country’s most productive generation. Everybody is working for social recognition, economical and even social status. People loss their culture and beliefs when they enter call centre. Today everybody lives a material life. Every character is from the common people of society. The employees have no time for attending even cousin’s or neighbour’s weddings all that was of importance to them is to

The Call Centre working at such places with no sense of self worth but only money to goad you along is naturally depressing and the employees get over their frustration by visiting the dance floors in the malls:“Drinks, dance floors, loud jarring gay music, drunken fights and a fight means a party is totally rocking.”

They were shallow with no emotions or in dept feeling for anything in life-leave alone relationships. The boss was so manipulative on taking the credit for software prepared by his employees.

Nowadays we are living with luxurious life though we don’t get peace to listen our own inner voice. This new generation is using advanced technology. Due to this drastic change in life, people live a life in distance and under disappointment, misery, tension etc.



  • Inter Relationship Sentiments



       Shortly after, Ganesh is likewise shown to have feet of clay, when it is revealed that the photograph which he has been using to secure a bride has been retouched with an unflattering bald spot removed.
          Military Uncle tries to be nice to his son and grandson. But when he sends some pictures via mail to his grandson, his son loses his cool and asks him to keep out of his life. This leaves Military Uncle heartbroken.


  • Supernatural influence


After enjoying for a while, they leave for office Midway through the journey Vroom starts to feel revolted after drinking alcohol and so they stop and venture out.

        Vroom throws up and also breaks the window-pane of a shop thus spreading an alarm. They rush out of the place in fear While frequent, they face a life-threatening situation when their Qualis crashes into a construction site hanging over a net of iron construction rods.

      As the rods began to yield slowly, they started to panic. They are unable to call for help as there is no mobile phone network at that place. In this situation, Shyam's

Conclusion:


             This paper has attempted to express multiple perspectives on the circumspect changes in technology using society as they affect in science fiction The secret of success for Chetan Bhagat. He selects subject which a reader can associate with socio scientific issues. His language is very lucid and easy to understand.

         In this novel, Chetan Bhagat reveals harsh truth about call centres a dark part which can’t be seen by anyone else. Even we can relate our life to any character in the novel.The entire novel is divided into two parts. All characters live mechanized lives. The novelist describes family issue, problems of



Workplace etc in a genuine and interesting way. The second part of the novel deals with reformation of all characters. Chetan Bhagat has segmented with a mix of sentiment exploitations, romance, religion, supernatural influence, political conflict thoughts and family issue and technology and also social message depicted in the novel.






Refrences: