Paper:
No:15 Mass Media and Communication
Topic
: The Impact Of Media On Our Attitudes
Year
: 2015’2017
The
Impact Of Media On Our Attitudes.
Preface:
The
mass media, since being invented, have experienced many improvements,
undergone numerous in variety from television, radio, newspaper to
the internet. People watch televisions every day, read newspapers
every hour, therefore, it goes without saying that mass media has the
capability to affect their mind. The mass media, including TV, radio,
newspaper play a very important role in our modern life. They have
changed our life very much. It is not disgusting to say that they
have a great influence in shaping people’s ideas, both for the
better and the worse. The mass media affects people’s fashion.
Simply take a glance at the way you dress right now, it was probably
something you have picked up over the internet or magazines. What we
are wearing may look similar to what famous actors or singers have
worn recently. And all of the things we often to is to imitate the
models appear every day in fashion shows.
What
is media?
Media
is a tool used to convey mass communication to a larger audience or
market. Up until the 20th century the main source of information
were TV, Radio, Magazine, Newspaper and lately the internet. These
mass media plays a big role in our life.
How it affects us:
How it affects us:
There
are still so many people that will insist that the images on TV and
works and picture in Newspaper are not responsible for the problems
of the society. The media is a good source of information and
entertainment. In this first section I will talk about how the media
affect our awareness, knowledge, attitude and behaviour. You will see
the people turn to media learn about Moral Values and interpersonal
relationship from the media.
A
medium give us an opinion of various cultures, religious and
believes. These help us to identify ourselves and others. It shows
that how people live, what they believe in and describe the society.
Most television viewer considers Arabs as terrorist because of the
way they are portrait in the news. Heavy usage of this image may
result in the cultivation of opinion. News that we get from certain
media contradict the real society. You have to actually understand
their religion and believe in order to make a statement about the
person or the society.
How
the media affect our attitude and behaviour:
The
media have a great effect on the society and in our life experience.
We sometimes try to apply these concepts to our everyday life.
Teenagers like to watch TV shows about Love, Fashion, Relationship,
violence, many other things. On the other hand older people watch
things about Food, Health, Exercises and news from the world. This
affect everyone behaviours at that particular time. Media can be a
great source of wisdom and knowledge but we should realize its
impact on our society, our family, our attitudes, our kids and our
self. The media have a great effect on our society and in our
attitudes, our kids and our self. The media have a great effect on
the society and in our life experience. We sometimes try to apply
these concepts to our daily life. Mass media as we know can give an
effect to our education, environment or may be family life. Sometimes
media can give a positive effect and sometimes it will give a
negative effect to our life.
Impact of mass media:
Impact of mass media:
In
the last 50 years the media influence has developed exponentially
with the advance of technology, first there was telegraph, then the
radio, the newspaper, magazine, television and now the internet. We
live in society that depends on information and communication to keep
moving in the right direction and do our daily activities like work,
entertainment, attitudes, healthcare, education, personal
relationships, travelling and anything else that we have to perform.
Media is the means of support to the people in the world which shapes
their attitude, opinion, and makes them to think before they start
doing a particular work. The most beautiful is it helps the people to
know about different religious, places, important things to do about
the past and the future. Media is well and good enough as long as its
valuable and influential information on society. The usage of media
would depend upon each individual to carry out the maximum of what is
good and moral to be performed out in the society.
Impact
on children:
Initially,
I want to speak about how media can give a big role to the children’s
life. Many children watch between two and four hours of television
per day. The presence of role models, how men and women, boys and
girls are presented in the media, powerfully affects boys and girls
their role in the world. In this case, media such as television has a
bad effect to the children. Some people complain that children
nowadays tend to be lazier and more violent. This is simply the
result of bad programmes shown on T.V all time, incontrollable
websites and even the carelessness of parents. To be free from their
children, some people allow the children to surf the webs, without
noticing that are plenty of disasters on Internet which the children
have experienced to deal with. We cannot blame the children about
what they do because actually they don’t know anything about it. In
this regard the parents have a big responsibility to guide their
children, and let them know about what program that they watch. The
parents must have a big role to guide their children; their attitudes
towards the media.
Impact
on youth:
How
do the media influence young people in today’s society? Our society
still seems confused about what to about young people. it seems to be
gripped with a fear of youth. We blame them for much of society’s
harms like crime,
damage, drugs, drinks, sex, and teenage pregnancy
the list goes on. But if these theories are true, where do these
rebellious attitudes come from? The obvious answer would be from the
upbringing of children, but in my opinion the media also plays a
Important role in the attitudes, behaviour and physical aspects of
youth today, in particularly that of young women. Media strongly
affects youth culture. The media executives are quick to defend their
role in youth violence and harassment while selling millions of
dollars in advertisements focused on youth. TV producers, network
executives, motion picture companies and others in media deny any
impact of their programs on the attitudes and actions of youth.
People, especially teenagers, always have an idol and they tend to
follow what their idols do and say no matter these things are good or
bad.
Impact
on young people:
Young
people are in a stage of life where they want to be accepted by their
peers, they want to be loved and be successful. The media creates the
ideal image of a beautiful men and women and tells them the
characteristics of a successful person. If there is a sport that is
getting a lot of attention by the media and gains popularity among
your friends and society, you will more likely want to practice the
sport and be cool with all your friends. The result is that you will
have fun with your friends and be healthier because of the exercise
you are doing.
Media
is one of the successful instruments to enrich our children, youth
and parents to become successful one. It shapes our attitudes towards
our better life. However a negative influence in teenagers is
the use of cigars by celebrity movie stars, the constant exposure of
sex images, the excessive images of violence and exposure to
thousands of junk food ads.
Also
more women are obsessive with losing weight even when they are not
overweight; there are many women that they want to look the super
models and thin celebrities, so they engage in eating disorder food
which leads to severe health issues and even death.
Conclusion:
In
short it’s my believe that we have absolutely no control over the
media. Firstly, the mass media is expanding our understanding about
environment. There are a number of environmental programs on
television every week provides numerous viewers with explanation of
what environment is and how important it is. Earth talk today program
is an example which enables us to expand our knowledge about hot
environmental issues by interviewing experts. Hardly have we watched
these informative news and we comprehend the reasons why we need to
protect the air, water and land on the earth.
Refrences:
Sunilpinto.wordpress.com/2012/08/...
Role
of the Media in the construction of public belief
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